"In every interaction sits an opportunity for growth"
We know that females experience the world differently than men – and we use that advanced knowledge and perceptive capability to grow products and brands into optimized versions that resonate globally.
HOW THE MEN MIGHT SAY IT I Girlapproved...
Understand universal human needs at more evolved levels and use this data to identify and activate new global markets Our success rate is the high 90’s where standard prediction methods are low 6-8%
Deterministically identify and activate tipping points. disruptive new product/tech/brands. We have repeatedly created breakthrough innovations that made global corporations the next category leaders. Historically, predicting disruption or tipping was viewed as intractable.
Prevent economic waste and dangerous unintended consequences. spot fatal strategic errors that advanced organizations such as AOR, management consulting firms, Bain, Mckinsey can not detect.
Enable businesses to create more purposeful products that truly benefit society. As a result employees experience work pride, purpose and unity when they know their products are meaningful and make a positive contribution to society
growth - how to predict it, measure it, activate it
marketing - actionable blueprints that will increase revenues + market share
brands - how to decommoditize a productcategory or to turn around a brand
creative - how to optimize creative to achieve instant mass appeal
innovation + design - invent a product, technology, brand with long term stable growth
needs - expose universal or mass scale unmet market needs that are recurring
social - how to achieve equality, human potential, content
digital native consumer - what do they want (no language to express it before)
data + smart - what is intelligence, what is error, what is irrelevant noise
diversity - understand, honor, support and benefit the natural talents of both genders
design - identify hidden dimensions that directly influencing product success/failure
sustainability - how to preserve our resources for that what we true needs, eliminate
human potential | exposes and model higher order needs
Growth Appraisal | Is this girlapproved? Evaluating if a product/brand/campaign is Girlapproved - a growth potential appraisal of a prototype or idea to pre-empt harmful unintended economic or market consequences
Growth Potential | Deep-diving into a product or category to discover your customers’ greatest unmet needs (the “Big Ah-Ha” growth opportunity).
Growth Codes | Producing a blueprint for disruptive innovation – with a complete product, packaging, marketing and creative recommendations - to ensure you leverage your new knowledge in the proper way
ADDITIONAL PERK I Working with our team on this collection will not only get you the most advanced thinking in growth and innovation – it will also grant you genuine philanthropic goodwill from the community. Everybody wants to support girls and the next generation, and we can use that to generate authentic PR that builds credibility with the buyer and the market. You will receive a license to use our Girlapproved Standard on any products that we create or have consulted upon.
Global category innovation | Unilever, playtex, P&G, Samsung, Crayola
Category decommodization | P&G HAIR , Clearasil, Sunny D, Walmart ones Apparel
Brand Turnarounds | Jones Apparel, Varsity
Catastrophic waste prevention |
Growth & market approisal.
First to market consumer tech | barbie, cbs, time warner, aol, Varsity